She# the Brand Ambassador

English Assignment

By:Aparna

Combination:MCZ

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COCO CHANEL

# SHE THE BRAND AMBASSADOR

Who Was Coco Chanel?

Fashion designer Coco Chanel is famous for her timeless designs, trademark suits and little black dresses. In the 1920s, she launched her first perfume and eventually introduced the Chanel suit and the little black dress, with an emphasis on making clothes that were more comfortable for women. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls.

Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with popularizing a sporty, casual chic as the feminine standard of style. She is the only fashion designer listed on Time magazine's list of the 100 most influential people of the 20th century.A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her aesthetic design in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product, and Coco Chanel herself designed her famed interlocked-CC monogram, which has been in use since the 1920s

Early life

Gabrielle Bonheur Chanel was born in 1883

Aspirations for a stage career

Placement in the orphanage may have contributed to Chanel's future career, as it was where she learned to sew. At age eighteen, Chanel, too old to remain at Aubazine, went to live in a boarding house for Catholic girls in the town of Moulins.Having learned to sew during her six years at Aubazine, Chanel found employment as a seamstress. When not sewing, she sang in a cabaret frequented by cavalry officers. Chanel made her stage debut singing at a café-concert (a popular entertainment venue of the era) in a Moulins pavilion, La Rotonde. She was a poseuse, a performer who entertained the crowd between star turns. The money earned was what they managed to accumulate when the plate was passed. It was at this time that Gabrielle acquired the name “Coco” when she spent her nights singing in the cabaret, often the song, “Who Has Seen Coco?” She often liked to say the nickname was given to her by her father.Others believe "Coco" came from Ko Ko Ri Ko, and Qui qu’a vu Coco, or it was an allusion to the French word for kept woman, cocotte.As an entertainer, chanel radiated a juvenile allure that tantalized the military habitués of the cabaret.

In 1906, Chanel worked in the spa resort town of Vichy. Vichy boasted a profusion of concert halls, theatres, and cafés where she hoped to achieve success as a performer. Chanel’s youth and physical charms impressed those for whom she auditioned, but her singing voice was marginal and she failed to find stage work.Obliged to find employment, she took work at the Grande Grille, where as a donneuse d’eau she was one whose job was to dispense glasses of the purportedly curative mineral water for which Vichy was renowned. When the Vichy season ended, Chanel returned to Moulins, and her former haunt La Rotonde. She realised then that a serious stage career was not in her futurefuture.

a wealthy member of the English upper class, installed Chanel in an apartment in Paris and financed her first shops. It is said that Capel’s sartorial style influenced the conception of the Chanel look. The bottle design for Chanel No. 5 had two probable origins, both attributable to her association with Capel. It is believed Chanel adapted the rectangular, beveled lines of the Charvet toiletry bottles he carried in his leather traveling case or she adapted the design of the whiskey decanter Capel used.

Aspirations for a stage career

Having learned to sew during her six years at Aubazine, Chanel found employment as a seamstress.When not sewing, she sang in a cabaret frequented by cavalry officers. Chanel made her stage debut singing at a cafe-concert (a popular entertainment venue of the era) in a Moulins pavilion, La Rotonde. She was a poseuse, a performer who entertained the crowd between star turns. The money earned was what they managed to accumulate when the plate was passed. It was at this time that Gabrielle acquired the name "Coco" when she spent her nights singing in the cabaret, often the song, "Who Has Seen Coco?" She often liked to say the nickname was given to her by her father.[18] Others believe "Coco" came from Ko Ko Ri Ko, and Qui qu'a vu Coco, or it was an allusion to the French word for kept woman, cocotte.As an entertainer, Chanel radiated a juvenile allure that tantalized the military habitués of the cabaret.

In 1906, Chanel worked in the spa resort town of Vichy. Vichy boasted a profusion of concert halls, theatres, and cafés where she hoped to achieve success as a performer. Chanel's youth and physical charms impressed those for whom she auditioned, but her singing voice was marginal and she failed to find stage work.

Opening her first shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes. Her first taste of clothing success came from a dress she fashioned out of an old jersey on a chilly day

Beginnings of a Fashion Empire

Around the age of 20, Chanel became involved with Etienne Balsan, who offered to help her start a millinery business in Paris. She soon left him for one of his wealthier friends, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture.

Opening her first shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes.

Her first taste of clothing success came from a dress she fashioned out of an old jersey on a chilly day. In response to the many people who asked about where she got the dress, she offered to make one for them. “My fortune is built on that old jersey that I’d put on because it was cold in Deauville,” she once told author Paul Morand.

Chanel became a popular figure in Parisian literary and artistic worlds. She designed costumes for the Ballets Russes and Jean Cocteau’s play Orphée, and counted Cocteau and artist Pablo Picasso among her friends.

First Perfume

In the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name. Perfume “is the unseen, unforgettable, ultimate accessory of fashion. . . . that heralds your arrival and prolongs your departure,” Chanel once explained.

The fragrance was in fact also backed by department store owner Théophile Bader and businessmen Pierre and Paul Wertheimer, with Chanel developing a close friendship with Pierre.

A deal was ultimately negotiated where the Wertheimer business would take in 70 percent of Chanel No. 5 profits for producing the perfume at their factories, with Bader receiving 20 percent and Chanel herself only receiving 10 percent. Over the years, with No. 5 being a massive source of revenue, she repeatedly sued to have the terms of the deal renegotiated.

Iconic Designs: Chanel Suit & Little Black Dress

In 1925, Chanel introduced the now legendary Chanel suit with collarless jacket and well-fitted skirt. Her designs were revolutionary for the time—borrowing elements of men’s wear and emphasizing comfort over the constraints of then-popular fashions. She helped women say goodbye to the days of corsets and other confining garments.

Another 1920s revolutionary design was Chanel’s little black dress. She took a color once associated with mourning and showed just how chic it could be for evening wear.

Closing Down Shop

The international economic depression of the 1930s had a negative impact on Chanel’s company, but it was the outbreak of World War II that led her to close her business. She fired her workers and shut down her shops.

After the war, Chanel left Paris, spending some years in Switzerland in a sort of exile. She also lived at her country house in Roquebrune for a time.

Return to Fashion

At the age of 70, in the early 1950s, Chanel made a triumphant return to the fashion world. She first received scathing reviews from critics, but her feminine and easy-fitting designs soon won over shoppers around the world.

Major Works

Chanel’s signature scent ‘Chanel 5’ is an iconic product in the perfume world and is fancied by most big celebrities and also common people.

The legendary concept of the little black dress is often cited as a Chanel’s contribution to the fashion lexicon. This became Chanel’s fashion trademark.

The iconic Chanel bag, also known as ‘2.55’, name after the date of the bag’s creation (February 1955) made bag more of a style statement and a luxurious product apart from it being a necessity for women.

The famous ‘Chanel suit’ specially tailored for women encouraged women to pursue their professional goals in style.

Awards & Achievements

Chanel is the only fashion designer who features on Time magazine’s list of the 100 most influential people of the 20th century.